VKontakte- Social Network innovations

 

The Russian social network VKontakte has been actively developing and regularly coming up with innovations, making it more useful and easy to use. We collected the most interesting and important changes in 2015-2016 which you should know about.

New format of advertisements in VKontakte

The Russian social media network VKontakte (vK.com) is planning to increase the size of targeted advertising blocks, which will affect the two available formats of advertising. How? Find out here:

How to sell in the russian vK.com

There is the possibility to sell products directly from the fanpage/group in the biggest Russian social network vK.com (VKontakte). This feature is possible through the Shop-Script from the russian developer Webasyst.

Shop-Script is a digital platform which is designed to create retail online stores. The platform is flexible and can be applied for different shops and services.

Something about the audience in vKontakte

The most popular social network among the Russians is vKontakte (vK.com) with almost 80% of the internet users in Russia, having an account there. The popularity of the social platform can be explained by the wide diversity of content, the user friendly interface, that is comfortable and easy to handle for teenagers but also for a more mature audience. There is a wide range of online games and other interactive applications and a comfortable mobile version. Through the option to create communities and fan pages, and filtering the target audience this platform is very effective for brand promotion and PR.

Community vs Fanpage – pros and cons

Before starting to advertise any kind of business in the Russian social media networks, one must first decide what is the best way to do so and which tools are better to use.

At the moment there are two major social networks in Russia which offer a good platform for social media presence– vKontakte and Odnoklassniki.

Advertising opportunities in Russian Social Media

When it comes to social media marketing in Russia, it is safe to say that it is an essential tool, without which it is hard to survive in today’s competitive market. With more than 67 million active users on social media accounts and 87.5 million active internet users overall, the possibilities which the Russian digital market has to offer are almost limitless.

Russian social media overview

In the Russian social media market there are two major players who get the biggest share of Russian speaking users: vKontakte and Odnoklassniki. Here is a short overview of these two social channels.