myTarget is a Russian advertising platform that allows you to place targeted ads in social networks of the Mail.Ru group.
The service offers quite a few options which are important to acknowledge when one wants to break into the Russian market through advertising.
When it comes to social media marketing in Russia, it is safe to say that it is an essential tool, without which it is hard to survive in today’s competitive market. With more than 67 million active users on social media accounts and 87.5 million active internet users overall, the possibilities which the Russian digital market has to offer are almost limitless.
Continue reading “Advertising opportunities in Russian Social Media”
In the Russian social media market there are two major players who get the biggest share of Russian speaking users: vKontakte and Odnoklassniki. Here is a short overview of these two social channels.
The question of whether or not to use internet marketing has long ago transformed into “which internet marketing tools should I use?”
Nowadays it is almost impossible to imagine a marketing campaign which does not evolve search engine ads, display and mobile banner ads or social media. Internet marketing became a huge and inevitable part of our advertising consumption, and more than that, our life. Which, considering the targeting options which are available for advertisers at the moment, is nothing more than obvious.
Online Marketing in Russia 