Overview of the biggest Social Media networks in Russia and some tips how to use them.
There is the possibility to sell products directly from the fanpage/group in the biggest Russian social network vK.com (VKontakte). This feature is possible through the Shop-Script from the russian developer Webasyst.
Shop-Script is a digital platform which is designed to create retail online stores. The platform is flexible and can be applied for different shops and services.
The most popular social network among the Russians is vKontakte (vK.com) with almost 80% of the internet users in Russia, having an account there. The popularity of the social platform can be explained by the wide diversity of content, the user friendly interface, that is comfortable and easy to handle for teenagers but also for a more mature audience. There is a wide range of online games and other interactive applications and a comfortable mobile version. Through the option to create communities and fan pages, and filtering the target audience this platform is very effective for brand promotion and PR.
Continue reading “Something about the audience in vKontakte”
Before starting to advertise any kind of business in the Russian social media networks, one must first decide what is the best way to do so and which tools are better to use.
At the moment there are two major social networks in Russia which offer a good platform for social media presence– vKontakte and Odnoklassniki.
When it comes to social media marketing in Russia, it is safe to say that it is an essential tool, without which it is hard to survive in today’s competitive market. With more than 67 million active users on social media accounts and 87.5 million active internet users overall, the possibilities which the Russian digital market has to offer are almost limitless.
Continue reading “Advertising opportunities in Russian Social Media”
In the Russian social media market there are two major players who get the biggest share of Russian speaking users: vKontakte and Odnoklassniki. Here is a short overview of these two social channels.
Online Marketing in Russia 