fashion industry in Russia

Fashion Industry in Russia – Online Search Trends

Fashion plays an important role in Russia: It’s common knowledge that Russian women that rank among the most beautiful in the world love shopping and always stay up-do-date with the latest trends in the fashion industry. Russian men are fashion-conscious too: They try to look stylish and are fond of status symbols.

Considering the interest of Russians toward fashion that is mirrored in search queries, Yandex has published its annual review of main trends in the fashion industry in Russia.[I]   Continue reading “Fashion Industry in Russia – Online Search Trends”

How to promote medical centers in Russia

Many European and American medical centres and private clinics are popular in Russia. Also the amount of the monthly searched keywords, regarding medical services or medical centres, is huge. So, an active online advertising of medical services would definitely attract more Russian patients.

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Mistakes in advertising campaigns on Yandex

This article will help you to avoid the 5 major mistakes in advertising on Yandex in Russia. You can reduce the ad spendings and increase the number of “targeted clicks” on your ad.

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SEO basics for better position in Yandex

Yandex is one of the most popular search engines used by the Russian audience and it’s every site owner’s dream to push his webpage into the top of it. Especially if the webpage is targeted for Russian speaking audience. But how does one push his webpage into the Yandex top search results?

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