Mobile Advertising and mCommerce in Russia

The number of mobile Internet users in Russia has achieved a breakthrough in the past years. Whereas total Russian Internet audience reached 87 million people in 2016, nearly 66 million Russians use mobile devices to surf the net at least once a month. About a third of them, i.e. 20 million people count to so called mobile-only users – they don’t use PCs for Internet access preferring mobile devices instead, as stated in the recent survey of Mediascope.

Mobile App advertising on Yandex

Mobile app advertising in Russia has got a new dimension. With Yandex Direct the mobile advertisers have a possibility to rich a huge target group ad to optimize campaigns on their own.

Increase in revenue of mobilе games in Russia

The volume of the Russian market of online games in 2015 was 51.9 billion rubles, which is 2% more than the previous year. According to Mail.Ru Group experts, the main revenue growth was recorded in the segment of mobile games: + 20% p.a. The revenue of  development of mobile online games exceeded 10 billion rubles.

Poll: Marketing Channel

 

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