Information about all kinds of online marketing and advertising in Russia.
After Perestroika in 1990, Russians have become a truly travelling nation. In 2016, some 31.7m Russians out of its 146m total population travelled abroad for tourism purposes. Big number, isn’t it? The most exciting news is that the Russian outbound tourism keeps growing by two-digits in 2017!
As compared to the previous year, the number of outbound travels from Russia has grown by 24 per cent in the first quarter of 2017: from 5.4 mto 6.7m trips, Russian Federal Agency for Tourism says.
Do you know that in Russia unlike in the rest of the world, the global leader Facebook is not the most popular social network? Yes, it’s true! Russia is a unique case as over 50% of the network traffic are generated by Russian social networks and not by the American Facebook.
Continue reading “Advertising Formats on Russian Social Networks”
E-commerce in Russia is booming! As reported by the Russian Association of Internet Trade Companies (AITC), Russian e-commerce turnover amounted to about 14.5 bn euro in 2016, which is a growth of about 21 per cent in comparison to the previous year.
Fanpage on the Russian social network vKontakte can be an excellent source of successful convertible traffic in Russia. In this article you will find out how to promote your products and services in vK.com.
Many European and American medical centres and private clinics are popular in Russia. Also the amount of the monthly searched keywords, regarding medical services or medical centres, is huge. So, an active online advertising of medical services would definitely attract more Russian patients.
Mobile app advertising in Russia has got a new dimension. With Yandex Direct the mobile advertisers have a possibility to rich a huge target group ad to optimize campaigns on their own.
Yandex permanently improves the advertising possibilities in it’s advertising tool Yandex.Direct. Today we will speak about dynamic feeds for easier product marketing in Yandex.
This article will help you to avoid the 5 major mistakes in advertising on Yandex in Russia. You can reduce the ad spendings and increase the number of “targeted clicks” on your ad.
Continue reading “Mistakes in advertising campaigns on Yandex”
Meta description – is the short text or snippet, that helps the seeker to decide which link in Yandex or Google Search Results would be the most relevant to the searched keyword. Why is it so important for the Russian Search Engines?
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The Russian social network VKontakte has been actively developing and regularly coming up with innovations, making it more useful and easy to use. We collected the most interesting and important changes in 2015-2016 which you should know about.
Online Marketing in Russia 