Yandex is one of the most popular search engines used by the Russian audience and it’s every site owner’s dream to push his webpage into the top of it. Especially if the webpage is targeted for Russian speaking audience. But how does one push his webpage into the Yandex top search results?
The volume of the Russian market of online games in 2015 was 51.9 billion rubles, which is 2% more than the previous year. According to Mail.Ru Group experts, the main revenue growth was recorded in the segment of mobile games: + 20% p.a. The revenue of development of mobile online games exceeded 10 billion rubles.
There is the possibility to sell products directly from the fanpage/group in the biggest Russian social network vK.com (VKontakte). This feature is possible through the Shop-Script from the russian developer Webasyst.
Shop-Script is a digital platform which is designed to create retail online stores. The platform is flexible and can be applied for different shops and services.
The most popular social network among the Russians is vKontakte (vK.com) with almost 80% of the internet users in Russia, having an account there. The popularity of the social platform can be explained by the wide diversity of content, the user friendly interface, that is comfortable and easy to handle for teenagers but also for a more mature audience. There is a wide range of online games and other interactive applications and a comfortable mobile version. Through the option to create communities and fan pages, and filtering the target audience this platform is very effective for brand promotion and PR.
Before starting to advertise any kind of business in the Russian social media networks, one must first decide what is the best way to do so and which tools are better to use.
At the moment there are two major social networks in Russia which offer a good platform for social media presence– vKontakte and Odnoklassniki.
myTarget is a Russian advertising platform that allows you to place targeted ads in social networks of the Mail.Ru group.
The service offers quite a few options which are important to acknowledge when one wants to break into the Russian market through advertising.
When it comes to social media marketing in Russia, it is safe to say that it is an essential tool, without which it is hard to survive in today’s competitive market. With more than 67 million active users on social media accounts and 87.5 million active internet users overall, the possibilities which the Russian digital market has to offer are almost limitless.
In the Russian social media market there are two major players who get the biggest share of Russian speaking users: vKontakte and Odnoklassniki. Here is a short overview of these two social channels.
The question of whether or not to use internet marketing has long ago transformed into “which internet marketing tools should I use?”
Nowadays it is almost impossible to imagine a marketing campaign which does not evolve search engine ads, display and mobile banner ads or social media. Internet marketing became a huge and inevitable part of our advertising consumption, and more than that, our life. Which, considering the targeting options which are available for advertisers at the moment, is nothing more than obvious.