fashion industry in Russia

Fashion Industry in Russia – Online Search Trends

Fashion plays an important role in Russia: It’s common knowledge that Russian women that rank among the most beautiful in the world love shopping and always stay up-do-date with the latest trends in the fashion industry. Russian men are fashion-conscious too: They try to look stylish and are fond of status symbols.

Considering the interest of Russians toward fashion that is mirrored in search queries, Yandex has published its annual review of main trends in the fashion industry in Russia.[I]   Continue reading “Fashion Industry in Russia – Online Search Trends”

eTravel Industry in Russia

After Perestroika in 1990, Russians have become a truly travelling nation. In 2016, some 31.7m Russians out of its 146m total population travelled abroad for tourism purposes. Big number, isn’t it? The most exciting news is that the Russian outbound tourism keeps growing by two-digits in 2017!

As compared to the previous year, the number of outbound travels from Russia has grown by 24 per cent in the first quarter of 2017: from 5.4 mto 6.7m trips, Russian Federal Agency for Tourism says.

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Mobile Advertising and mCommerce in Russia

The number of mobile Internet users in Russia has achieved a breakthrough in the past years. Whereas total Russian Internet audience reached 87 million people in 2016, nearly 66 million Russians use mobile devices to surf the net at least once a month. About a third of them, i.e. 20 million people count to so called mobile-only users – they don’t use PCs for Internet access preferring mobile devices instead, as stated in the recent survey of Mediascope.

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