Fanpage on the Russian social network vKontakte can be an excellent source of successful convertible traffic in Russia. In this article you will find out how to promote your products and services in vK.com.
There are two options for dealing with the traffic from the Russian social network Vkontakte.
Advertising on vKontakte
A short way to present your business with success is the official advertising via vK.com/ads. This commercial way of promotion will need some budget, but it would bring you new customers even in a few hours. Like in the PPC campaign in Google Adwords you pay per click. The advantage of the advertising campaigns is- you choose your target groups as you desire.
You can select specific interests, hobbies, salaries etc.
Fanpage on vKontakte
The second way to promote your services or products in Russian social media is to create your own fan-page. It is a smart decision for the future: Potential customers can find more information on the fanpage, see what other customers say, how your company deals with customer opinions and what kind of support it offers. New fans on your VK fanpage automatically mean potential sales and loyal customers.
If you go this way, follow the steps:
- Preparatory work
This includes all aspects: from the selection of keywords and setting up the design, menu creation and so on. A vKontakte fan-page or group is ideal for people to gather together and discuss products events and activities associated with a specific product or store. It is also a great place for a brand to maintain it’s good reputation, collect valuable information about its customers and provide support if such is needed.
- Posting content
Before you invite people to join a group it’s important to post creative content for at least 14-21 days. Social media members and your potential “fans” usually run away when they see raw group or fan-page. You can start collecting the audience from the very first days of the group by sending invitations to friends or advertising the group. Do not forget to post content with hashtags. Hashtags are the keywords on your list of words to promote this particular group or community. Such way your fan-page can be found on the Russian social network.
Remember to follow the posting schedule. The best period to post in vKonakte is from 11:00 in the morning till 13:00 in the afternoon and from 18:00 till 22:00 in the evening.
- Invite subscribers
There are a few ways to invite new subscribers into the group: personal message invitations, paying for the entry into the fanpage with other services (sharing), Vkontakte advertising, contextual advertising Yandex or Google, advertising in groups and pages with similar themes. Each method should be tested separately in order to understand from where comes the most convertible traffic.
- Viral content
A good example of viral content are infographics. This format is a great opportunity to tell the audience something important and at the same time achieve a viral effect. Special Collections in content can also become viral. The key to success in the social network VKontakte – be creative and unusual.
5. Testing the design and the description
You can also do tests in order to check the impact of the design of the group you lead, by testing how many people actually become a part of your community. The title of the page should be creative, consisting of a maximum of 2-3 words, but at the same time it should be understandable, interesting and relevant for the target audience. The same applies to the description. The avatar of the community is also very important, you can test different colours and symbols to see which one suits the group best.
All of these tips will help you to promote vKontakte group. But of you want some professional advice and help, please feel free to contact us through our contact page.
Online Marketing in Russia 