Fashion Industry in Russia – Online Search Trends

Fashion plays an important role in Russia: It’s common knowledge that Russian women that rank among the most beautiful in the world love shopping and always stay up-do-date with the latest trends in the fashion industry. Russian men are fashion-conscious too: They try to look stylish and are fond of status symbols.

Considering the interest of Russians toward fashion that is mirrored in search queries, Yandex has published its annual review of main trends in the fashion industry in Russia.[I]  

eTravel Industry in Russia

After Perestroika in 1990, Russians have become a truly travelling nation. In 2016, some 31.7m Russians out of its 146m total population travelled abroad for tourism purposes. Big number, isn’t it? The most exciting news is that the Russian outbound tourism keeps growing by two-digits in 2017!

As compared to the previous year, the number of outbound travels from Russia has grown by 24 per cent in the first quarter of 2017: from 5.4 mto 6.7m trips, Russian Federal Agency for Tourism says.

Advertising Formats on Russian Social Networks

Do you know that in Russia unlike in the rest of the world, the global leader Facebook is not the most popular social network? Yes, it’s true! Russia is a unique case as over 50% of the network traffic are generated by Russian social networks and not by the American Facebook.

Mobile Advertising and mCommerce in Russia

The number of mobile Internet users in Russia has achieved a breakthrough in the past years. Whereas total Russian Internet audience reached 87 million people in 2016, nearly 66 million Russians use mobile devices to surf the net at least once a month. About a third of them, i.e. 20 million people count to so called mobile-only users – they don’t use PCs for Internet access preferring mobile devices instead, as stated in the recent survey of Mediascope.

Cross-Border Internet Trade in Russia

E-commerce in Russia is booming! As reported by the Russian Association of Internet Trade Companies (AITC), Russian e-commerce turnover amounted to about 14.5 bn euro in 2016, which is a growth of about 21 per cent in comparison to the previous year.

Fanpage on vKontakte and advertising

Fanpage on the Russian social network vKontakte can be an excellent source of successful convertible traffic in Russia. In this article you will find out how to promote your products and services in vK.com.

How to promote medical centers in Russia

Many European and American medical centres and private clinics are popular in Russia. Also the amount of the monthly searched keywords, regarding medical services or medical centres, is huge. So, an active online advertising of medical services would definitely attract more Russian patients.

Mobile App advertising on Yandex

Mobile app advertising in Russia has got a new dimension. With Yandex Direct the mobile advertisers have a possibility to rich a huge target group ad to optimize campaigns on their own.

Dynamic ads on Russian Yandex

Yandex permanently improves the advertising possibilities in it’s advertising tool Yandex.Direct. Today we will speak about dynamic feeds for easier product marketing in Yandex.

Mistakes in advertising campaigns on Yandex

This article will help you to avoid the 5 major mistakes in advertising on Yandex in Russia. You can reduce the ad spendings and increase the number of “targeted clicks” on your ad.